| A Campaign by the Office of Communication of the United Church of Christ Inc.
If It's Sunday It's Conservative - A recent report by Media Matters
National Council of Churches President urges communicators, take on 'false religion'
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Accessible AirwavesOnce again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.
The United Church of Christ's all-inclusive message has been deemed "too controversial."
It’s time for equal access.
1. Let Your Voice Be Heard - Send a Message to Viacom
Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible.
2. Tell Your Friends
Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!
Where's the mainline, mainstream voice?When CNN went looking for Easter guests for its Sunday morning talk shows, do you think it ever considered a mainline Christian voice?
No, instead it asked the Rev. Jerry Falwell to join CNN Late Edition host Wolf Blitzer in a Resurrection-day conversation about the involvement of conservative Christian voters in the 2006 and 2008 elections.
Lasting nearly 10 minutes, the segment didn't speculate how mainline Christians might vote in upcoming elections. It only served to underscore the assumption that so-called "values voters" are evangelicals.
Wouldn't Easter have been an appropriate on-air occasion for this nation's 45 million mainline Christians and 100,000 mainline churches to have a turn at the TV microphone? Must Falwell's bully pulpit always be the media lectern where the monolithic "Christian" message of the Religious Right is proclaimed?
Where's the mainline, mainstream voice?Posted by The Rev. Bob Chase
4/19/2006 12:03:00 PM
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| About OC Inc. |
| The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans. |
