Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.
The United Church of Christ's all-inclusive message has been deemed "too controversial."
2. Tell Your Friends
Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!
The New York Times, The United Church Of Christ, & The Institute on Religion and Democracy
What is IRD? Well, the group has very little to do with religion and a lot to do with politics.
It was set-up in the early 1980s by conservative political groups upset with mainline church critics who charged that US foreign policy was supporting violent dictatorships in places like El Salvador and South Africa. Mark Tooley, one of IRD’s top leaders, is a former CIA employee.
The aim of IRD was then and is now to sow division in mainline churches and church bodies such as the National Council of Churches by defaming church leaders and institutions.
During the 2004 elections the IRD accused mainline churches of partisan political activity in support of democratic candidates. John Lomperis, one of IRD’s staffers, wrote several pieces on IRD’s web site making that charge. The charge, however, was totally false. Mainline churches only engaged in proper and legal voter registration drives and get out the vote efforts. Lomperis never disclosed that he was actively working on the Bush 2004 re-election campaign while make these false allegations.
Members of all mainline churches - such as the UCC - represent many different political beliefs.
IRD is a political organization concerned with political activities. The United Church of Christ is a church concerned with preaching the Gospel.
Our denomination is fortunate to have leaders speaking out against such partisan groups misusing the Christian faith for nationalistic political goals.
But when the networks ban the UCC from airing television spots proclaiming the Gospel message of extravagant welcome then groups like IRD win and the Gospel message loses.
Send a message to the network executive telling them not to let that happen.
The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a
mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that
broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church
of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss,
for refusing to broadcast news and information about African Americans.