Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

Free Of Charge

Some good news:

A national premium network, “here! TV,” which caters to lesbian, gay, bisexual
and transgender audiences, has said it will run the United Church of
Christ’s new “ejector” commercial -- without charge -- as a public service announcement, following a decision by LOGO, a competing gay-oriented network, to reject the ad.

Click here for the full story. A television company that owns 14 stations across the US ran the UCC’s ads for free last year. There are a lot of good people out there who want to hear the God’s message of extravagant welcome.

But as good as this news is the fact remains that everyone should be able to see this spot. Make sure you e-mail the link of this website to your family and friends so they have the opportunity!

Posted by Chuck Currie
4/11/2006 10:51:00 PM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.