Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

Follow Up: The UCC Off The Air In Many Places

Some follow-up on the decision yesterday by NBC’s cable affiliates and Viacom’s stations not to air the United Church of Christ’s new television commercial:

First, Accessible Airways has a new link up where you can send a message to Viacom asking that they change their tune and air the spot.

The Viacom decision means the commercial will not air on Spanish language stations.

Pastor Dan also has a good post on Street Prophets with his thoughts about the controversy.

Finally, Frederick Clarkson wrote today about how the Republican Party aligned-Institute on Religion and Democracy is trying to spin this story in right-wing publications.

Related Post: The Marriage Of David Horowitz And The Institute on Religion and Democracy

Chuck Currie

Posted by Chuck Currie
4/07/2006 01:22:00 AM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.