Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

"Ejector Seat" Ad Starts

Our "Ejector Seat" television ad is now running. For the next three weeks, it will appear on cable TV.

While multiple cable networks have accepted the ad, all of the major broadcast networks — CBS, NBC, ABC, Fox and WB — have thus far rejected it, claiming it's a controversial, issue-advocacy ad. Of course, we think this part of a larger problem: a bias on the part of the network in favor of the religious right.

If you have not done so yet, please contact ABC's This Week and ask them why so many leaders of the religious right have been on their show at the exclusion of others from churches like UCC. So far, we have been able to send more than 4,500 messages to ABC. Let's keep the pressure on!

By the way, we continue to get great press coverage of our efforts. For a great story on the Accessible Airwaves project, see "Church Moderates Seek Airtime" from the Hartford Courant.

Blessings,
Bob

The Rev. Robert Chase
Director of Communication
United Church of Christ

Posted by The Rev. Bob Chase
4/04/2006 12:33:00 PM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.