A Campaign by the Office of Communication of the United Church of Christ Inc.

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"Too political" - Viacom

"Too controversial" - NBC

If It's Sunday It's Conservative - A recent report by Media Matters

Network Rejection Notices

National Council of Churches President urges communicators, take on 'false religion'
Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

 
1. Let Your Voice Be Heard - Send a Message to Viacom
Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible.

2. Tell Your Friends
Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!


Another Network Agrees to Run Ad For Free

Some good news to pass along...

Q Television, another national network directed to the LGBT community, has become the second gay-themed cable channel to run the UCC's "ejector" ad for free as a public service announcement. The decision comes a week after LOGO, a Viacom-owned, gay-focused network, rejected the ad.

Here! TV announced on April 11 that it would run the ad indefinitely on its national premium cable channel.

Read the full story.

Posted by The Rev. Bob Chase
4/13/2006 03:51:00 PM
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The Ad the Networks Don't Want You to See
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About OC Inc.
The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.