Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

ABC - Enforcing Theological Correctness

"The network doesn't take advertising from religious groups. It's a long-standing policy," said Susan Sewell, an ABC spokeswoman, in a Religion News Service story by Kevin Eckstrom on Wednesday evening.

Really?

Then why did they run the "Focus on the Family" ad during Supernanny which helped a religious institution recruit over almost 10,000 new families?

All one has to do to see that Focus on the Family is a religious institution is to read their own web site.

" Our Mission: To cooperate with the Holy Spirit in disseminating the Gospel of Jesus Christ to as many people as possible, and, specifically, to accomplish that objective by helping to preserve traditional values and the institution of the family. "

ABC should be allowed to run religious ads, but they reject religious ads that embrace tolerance while they embrace ads that reject tolerance. The UCC's ads embracing tolerance were rejected twice by ABC.

This behavior clearly shows that if ABC agrees with your religious views then those views are allowed to be seen, if they do not then they can not be seen.

This is exactly why we need to have the FCC step up to the plate and hold hearings on the networks' arbitrary and capricious definitions of religion and how this sabotages the public interest.

Please click here to send a letter to the FCC to call for immediate hearings on ABC's discriminatory behavior.

Blessings,

Bob
The Rev. Robert Chase
Director of Communication
United Church of Christ

Posted by The Rev. Bob Chase
5/05/2005 01:55:00 PM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.