Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

Bloggers Come Through Again

While the UCC has received some great feedback throughout the blogoshere for our blogad campaign, such as comments on oliverwillis.com, Henry at Blogads and a great post by David Corn, I have been particularly moved by the bloggers that came knocking on our door asking to run the ad for free on their websites.

The first the requests came from bloggers within the UCC family, including Chuck Currie, a UCC Seminarian who blogs at http://chuckcurrie.blogs.com/chuck_currie and Pastordan a UCC minister who blogs at http://www.faithforward.blogspot.com.

At the urging of these bloggers and Roger Harkness who posted a comment that he would like to post it to his blog at http://okcitykid.bravejournal.com we went ahead and created a page for bloggers to copy the code and add the blog to their sites.

Since then we have seen the ad starting to appear throughout the blogosphere from blogs such as http://www.squirrelly.org , http://hereatmydesk.blogspot.com, http://bloohoo.blogspot.com and http://spronk.blogspot.com.

Thank you, thank you and thank you. It is exciting to be a part of what David Corn calls this "historic blog campaign." Those who seek to control the airwaves have a whole new force to contend with! And, as the saying goes, "may the force be with you."


Blessings,

Bob
The Rev. Robert Chase
Director of Communication
United Church of Christ

ps - To add the ad to your own site visit http://www.accessibleairwaves.org/blogad.html

Posted by The Rev. Bob Chase
3/11/2005 09:13:00 AM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.