Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.
The United Church of Christ's all-inclusive message has been deemed "too controversial."
2. Tell Your Friends
Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!
"No matter who you are or where you are on life's journey, SpongeBob, you're welcome here."
SpongeBob visits the UCC -- A Photo Diary Despite being spurned by James Dobson's Focus on the Family for being too "tolerant" and especially for holding hands with a starfish, SpongeBob knows "all are welcome" in the UCC.
Amid the UCC's "Come as you are" banners in downtown Cleveland, SpongeBob Squarepants comes "as he is" to the UCC's national offices, known as the Church House.
SpongeBob enters the UCC's Church House. Despite Cleveland's chilly temperatures, he knows he'll be greeted warmly inside.
SpongeBob is one of a number of visitors welcomed daily at the UCC's Church House in downtown Cleveland. Here, Spongebob signs in and receives his visitor tag.
SpongeBob visits The Pilgrim Press, the UCC-related publishing company and the oldest publisher of books in North America.
SpongeBob takes a break in his tour to soak in the extravagant welcome from the UCC.
SpongeBob meets with the Rev. John H. Thomas, the UCC's general minister and president, in his office. Explains Thomas, "No matter who you are or where you are on life's journey, SpongeBob, you're welcome here."
SpongeBob spends a quiet, reflective moment in the UCC's Amistad Chapel with The New Century Hymnal, the nation's first Christian hymnal to use fully inclusive language.
"Jesus didn't turn people away. Neither do we."
Posted by The Rev. Bob Chase
1/28/2005 01:19:16 PM
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The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a
mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that
broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church
of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss,
for refusing to broadcast news and information about African Americans.