Accessible Airwaves

Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.

The United Church of Christ's all-inclusive message has been deemed "too controversial."

It’s time for equal access.

1. Let Your Voice Be Heard - Send a Message to Viacom Viacom accepts ads laced with sexual innuendo, greed, violence, and the politics of personal destruction, while our message of openness and welcome is not allowed. Tell Viacom to make the airwaves accessible. 2. Tell Your Friends Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!

UCC Challenges Broadcast Licenses

The Office of Communication of United Church of Christ, Inc. is filing challenges on the License renewal of a CBS station WFOR-TV and NBC station WTVJ-TV in Miami for failing to operate in the public interest. This is in response to CBS’s and NBC’s refusal to air a paid UCC ad on religious tolerance and inclusion because it was deemed “controversial”. Broadcasters who use the public airwaves have a responsibility to operate in the public interest. UCC's message is being denied access to the airwaves, therefore the licenses should not be renewed. It’s time to take back the airwaves from the big media corporations. You can help by making a contribution and sending the FCC a written "informal objection" to the broadcast license renewal to the FCC.

Posted by AccessibleAirwaves.org Webmaster
12/09/2004 02:41:00 PM
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About OC Inc.

The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.