Once again, the United Church of Christ's inclusion-themed, 30-second TV commercial has been rejected by the broadcast networks and now cable network, Viacom.
The United Church of Christ's all-inclusive message has been deemed "too controversial."
2. Tell Your Friends
Broadcasters who use the public airwaves have a responsibility to operate in the public interest. Spread the word about our campaign!
Editorial Support
Two great editorials today supporting the campaign.
Pittsburgh Post-Gazette - Heaven help us when television networks that regularly pander with titillating dramas and suggestive sitcoms refuse to air a church commercial because it's "too controversial." Hypocrisy was served up recently by CBS and NBC when the networks rejected a national ad campaign by the Cleveland-based United Church of Christ. Read on...http://www.post-gazette.com/pg/04344/423906.stm
Posted by AccessibleAirwaves.org Webmaster
12/09/2004 05:31:59 PM
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The Office of Communication of the United Church of Christ, Inc. is the media advocacy arm of the United Church of Christ, a
mainline Protestant denomination of over 1.3 million members. The United Church of Christ was the first voice to demand that
broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church
of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss,
for refusing to broadcast news and information about African Americans.